SUSTAINABLE, INTREPID, FUN AND AUTHENTIC
We have always produced our goods locally and sustainably. Our walking poles have been made in France since 2005, long before it was fashionable. Handmade from start to finish by experts, our products are the result of exacting specifications and superb craftwork. At peak production times, we enlist the help of a local social insertion group – a natural reflex for a company that operates as part of a community.
GUIDETTI hiking sticks, trail running poles and nordic walking poles incorporate the very best technology and innovation to guarantee comfort and performance. Our poles are designed to last. Thanks to our assembly techniques, parts can be replaced easily, prolonging the life of your favourite gear and reducing unnecessary waste.
GUIDETTI poles go the extra mile!
1994
First GUIDETTI pole...
...first step towards disruptive innovation.
2000
First of many patents...
...the first “automatic” telescopic pole.
2002
GUIDETTI Frères was founded in 2002 by the three Guidetti brothers.
2005
600 pairs of hand-assembled poles sold in one year
2011
GUIDETTI Frères put into receivership.
The company was put into liquidation in 2012 due to insufficient funds, heavy debt and low profitability.
2012
G-Tech took over and no jobs were lost!
With support from its partners G-Tech took a start-up approach to funding the company.
The plant in the Vercors foothills now produces 17,000 pairs of walking poles per year.
> 2012
GUIDETTI enlists the help of Fontaine insertion – an insertion workshop for disabled workers.
Outsourcing of simple assembly
Personal engraving
2013
GUIDETTI becomes official sponsor of EuroNordicWalk Vercors.
Official sponsor of the number one nordic walking event in Europe for the next five years.
2014/2015
The GUIDETTI Click System won several innovation awards, including:
Prix Artinov 2014
French Outdoor Award 2015
2016
Lifetime guarantee introduced.
Thanks to innovative design our walking poles can be repaired easily and now have a lifetime guarantee.
2017
Design and patent of the first Flash Lock collapse system.
With Flash Lock, walking poles can be folded and stowed away quickly and easily. The highly-acclaimed system has won several awards.
Included on all products on the GUIDETTI high-end compact range, the repairable system is made entirely in France.
2017
Launch of the Platinum trail range
Range of ultra-light, folding walking poles with flash-lock technology (38cm)
sold by the best trail and running specialists.
2018
Formation of the GUIDETTI Nordic Horizon Team
French runner-up in 2018, 2019, 2020 and 2021, French champion in 2022 and 2023
2020
Introduction of the Guidetti Performance label
which comprises our innovative poles and accessories for trail runners.
Formation of the GUIDETTI Performance Team
2020
Acquisition of the AUTHENTIC NUTRITION brand : sports nutrition designed and manufactured in France.
Development of the range with a sports dietician and nutritionist.
2021
GUIDETTI official supplier of the French athletics federation, FFA Athlé Santé
We supply major French sports clubs and federations.
2021
Over 2000 retail outlets and major federations recommend our products.
Our production methods and responsive customer service are widely acclaimed.
2022
A new patented innovation: Flashlock Modulo!
After 5 years of research & development, this unique innovation enables to separate the 3 parts of a pole without any efforts nor tools.
Modularity and repairability guaranteed!